Introducing the Firefly Legal Team, One Member at a Time

Firefly takes great pride in the fact that its founders, executive leadership team, and management have over 150 years of hands-on experience in the industry. Additional members of the management team bring further process serving experience from a variety of states and settings. We believe that experience gives us a unique perspective among the larger players in the industry, and it helps keep us grounded in the realities, the practical challenges and the demands of the business.

That translates into effective solutions that work for clients!


Keith J. McMaster

Founder + CEO

Keith is the CEO and co-founder of Firefly Legal. He has grown Firefly from a startup to a major national player in the civil process service industry. With over three decades of experience, he has developed a deep understanding of the legal support services landscape and leveraged his expertise to become a trusted partner to clients across the country.

Despite his busy schedule, Keith finds time to pursue his other passions, such as football. He enjoys coaching high school football and running clinics for the nation’s largest football league. Most of all, he enjoys spending time with his kids.

Keith’s dedication to the legal support services industry has earned him a reputation as a leader and strong advocate for the profession. He has been recognized for his industry impact through education, volunteerism, and entrepreneurship, receiving numerous accolades throughout his career.

He was named to the ALFN Junior Professionals and Executives Group in 2015, a prestigious honor that recognizes emerging leaders in the legal services industry. He has also been involved in various professional associations, where he has held numerous leadership positions, including within the National Association of Professional Process Servers (NAPPS), where he served as Second Vice President and Secretary and Committee Chairman of Technology Criteria, Standards and Best Practices, and Member Benefits. In 2010, he helped found and guide the Illinois Association of Professional Process Servers (ILAPPS) serving as Secretary and Treasurer.

With his outstanding track record of successes and numerous accolades, Keith is a proven industry leader who brings a wealth of experience and expertise to Firefly Legal. If you’re looking for a legal support services provider that combines innovation, client service, and industry expertise, look no further. Connect with Keith today and learn more about how Firefly can help you meet your civil process service needs.


Matt Massa

Vice President + Director, Compliance

As the head of compliance, Matt has been instrumental in ensuring that Firefly Legal adheres to all legal and regulatory requirements in the jurisdictions where it operates. With a keen eye for detail and a deep understanding of the legal landscape, he has been responsible for ensuring that Firefly maintains the highest standards of ethics and compliance.

Matt is a licensed Private Investigator and oversees the company’s operations and process serving. His passion for upholding the law ensures that all civil process services are conducted with the utmost professionalism, diligence, and discretion.

He also oversees legal and corporate functions, including HR, skip tracing, finance, and IT. This has given Firefly a unique perspective on how these functions interact with compliance and legal requirements, and has allowed them to create a comprehensive approach to governance that ensures all aspects of the business operate smoothly and efficiently.

With over two decades of experience at Firefly Legal, Matt has become an integral part of the team, providing valuable insights and leadership to the company.

When Matt isn’t working, he prioritizes spending quality time with his kids, whether it’s watching their sports games or simply bonding over a fun activity. He also loves to travel with his family, discovering new places and making lasting memories together. Some of Matt’s favorite pastimes are participating in one of the largest cornhole leagues in the country or playing pickleball. When it is time to relax you can often find Matt and his family soaking up the sun on the beach.


Jennifer Dlugolecki

Director, Client Relations and Business Development

Jenn is an experienced account executive with over two decades in the legal industry. She started as a law firm paralegal, then moved to the process serving industry where she managed daily operations and expanded Firefly’s footprint by opening new offices in various locations. Currently, as the director of client relations and business development, Jenn utilizes her industry knowledge to sell Firefly’s services, build and maintain relationships with clients, identify new business opportunities, and develop strategies to promote the company’s services to the legal industry. Jenn is also an active committee member of the Commercial Law League of America (CLLA) and American Legal & Financial Network (ALFN). She was placed on the Junior Professionals & Executives Group Picture the Future List in the inaugural class of 2014.

Outside of work, Jenn volunteers her time and resources to raise awareness about ovarian cancer through the National Ovarian Cancer Coalition (NOCC). She also works with Australian Shepherds Furever to rescue and rehome Australian Shepherds in need. Jenn’s diverse range of interests and volunteer work showcases her dedication to making a positive impact in the world around her.


Dana Davis

Director, Information Technology

Since 2018 Dana has served as the Manager of the Information Technology Department at Firefly Legal. She joined Firefly in 2007 as a software developer after graduating with a degree in Computer Information Systems. Working in IT has given her the opportunity to collaborate with every department in the company. This experience allows her to formulate technology with a deep understanding of the clients, files, and processes involved. Dana always puts the clients first. She enjoys working directly with people to determine and implement customized solutions that fit their individual needs. She has built and maintained integrations with client software, court systems, and many third-party systems.

In 2021 Dana was honored to be selected as one of the recipients of the American Legal & Financial Network’s Eighth Annual JPEG Picture the Future Award. JPEG is a young professionals network within the ALFN created to help legal and financial professionals under 40 years of age gain exposure and opportunities to career-building relationships.

In her free time, Dana enjoys reading and spending time with family and friends. She also loves going to the theater and traveling.


Trace Capps

Director, Business Insights + Operations Analysis

Trace works to optimize our operations and maximize efficiency. With a strong background in data analysis and process improvement methodologies, Trace analyzes Firefly’s processes, identifies areas of improvement, and designs and implements new processes that reduce costs, increase productivity, and enhance client satisfaction. Working closely with cross-functional teams, Trace collaborates to develop and execute strategic plans that align with our business goals.

Prior to Firefly, Trace was an AP Calculus and Statistics teacher and coached football, baseball, and mathletes. In addition to teaching, he worked as a data analyst for the school, determining trends and correlations related to student achievement, and making data-driven recommendations to improve passing rates, graduation rates, and teacher incentive models.

A former collegiate football and baseball athlete, Trace likes being active and continues to coach high school football and baseball. He likes golfing, going on long hikes with his wife and dog, and participating in competitive game nights with his friends.

Trace has a BA in Public Policy from the University of Chicago, and an MA in Education from Lewis University. He also is a certified Six Sigma black belt.


Enlighten your caseload.

Firefly takes pride in putting our clients first. We are dedicated to delivering results and becoming a valued partner to you and your company. See why Firefly has become one of the nation’s most trusted legal service providers today.

Privacy Policy

Firefly’s intention is to respect and protect the privacy of users of its website. Firefly wants you to understand its practices with regard to collecting and using your information both online and offline and the steps it takes to safeguard your privacy. This statement applies to Personally Identifiable Information collected from Firefly customers. When this Privacy Policy uses the term “Personally Identifiable Information” it refers to information that lets Firefly know the specifics of who you are and can be used to identify, contact or locate you. Personally Identifiable Information might include your name, mailing address, telephone number, mobile phone number, email address, and other identification and contact information. With this information, Firefly can fill your service requests and better provide you with personalized service.

“Non Personally Identifiable Information” refers to information that does not identify a specific individual by itself or in combination with other information. Firefly may gather certain information about you such as age, date of birth, gender, as well as purchasing information based upon what services you purchase at its website. This information may be compiled and analyzed on both an individual and an aggregated basis. This information may include the Uniform Resource Locator (“URL”) of the Website from which you just came, which URL you next go to, what browser you are using and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the Internet. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the Internet. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Internet, allowing Internet servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

No information shoold be submitted to or posted on this website by anyone under age 13. Firefly does not provide any Personally Identifiable Information to any third party for any purpose whatsoever from any user of this website who is under age 13 and no such information will be used by Firefly for any purpose.

Firefly welcomes any and all questions and feedback. For privacy-related issues, please contact Firefly at:

Firefly Legal, Inc.
19150 South 88th Avenue
Mokena, Illinois 60448
Telephone No.: (877) 963-3534

  1. Information Firefly Collects
    1. Personally Identifiable Information
      Collection of Personally Identifiable Information may occur when you:
      • Inquire about Firefly services;
      • Create an account at Firefly’s website;
      • Participate in any marketing survey or other Firefly activity online or offline;
      • Correspond with Firefly; or
      • Otherwise volunteer information.
    2. Non-Personally Identifiable Information
      Firefly’s website may collect some non-personal information about you using special types of technologies, so it may not be readily apparent to you that it is being collected. Non-Personally Identifiable Information is not combined with Personally Identifiable Information.
  2. Use of Data Firefly Collects
    1. Personally Identifiable Information
      Firefly wants to provide you with the best service experience. In order to do this, Firefly may use your Personally Identifiable Information to allow it to:
      • Track and verify compliance with Firefly policies and applicable laws;
      • Provide the services you request;
      • Contact you about the status of a service request;
      • Customize our communications to you; and
      • Improve our customer service.

      Your email address will not be shared with any third parties. Instructions for unsubscribing from any newsletters or promotional emails are included in every email.

    2. Non-Personally Identifiable InformationFirefly uses the Non-Personally Identifiable Information that it collects from you and other visitors in a manner that does not personally identify any individual. Firefly uses Non-Personally Identifiable Information to make its website more interesting and usefol to you. Firefly also tracks the pages or documents accessed within its website. This information is collected for systems administration and for analyzing and improving the value of the material available on our website. This Non-Personally Identifiable Information is used to help its site design team.Cookies: Like many other commercial sites, Firefly’s website utilizes standard technologies called “cookies” to collect information about how its website is used. A cookie is a small data text file that a website stores on your computer’s hard drive (if your web browser permits) that can later be retrieved to identify you to Firefly. You can set your browser to not accept cookies, but that may interfere with your use of the website. Cookies are designed to help a website recognize a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. Cookies also allow Firefly to track user trends and patterns which can help Firefly improve areas of its website. A cookie cannot be read by a website other than the one that set the cookie. Cookies can securely store a customer’s password, personalize home pages, identify which parts of a site have been visited or keep track of selections made. A cookie cannot retrieve any other data from your hard drive, pass on a computer virus or capture your email address. No Personally Identifiable Information is recorded.
  3. Information Firefly Shares with Others
    1. Firefly’s Contractors
      Firefly may contract with other companies to provide certain services to Firefly. In some instances, these contractors may have access to Personally Identifiable Information, but they are contractually obligated to maintain the confidentiality of the information and to use it only for purposes of carrying out the business of Firefly. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Firefly.
    2. Third Parties
      Your email address is never shared with any third party (except as described above to our contractors who use it ONLY to carry out Firefly business).
    3. Disclosure Exceptions
      Notwithstanding the above policies, Firefly reserves the right to disclose your personal information to appropriate third parties if required to do so by law or if Firefly believes that such action is necessary:
      • To comply with legal process such as a search warrant, subpoena or court order;
      • To protect Firefly’s rights and property;
      • To investigate reports of fraud or of users sending material using a false e-mail address or users sending harassing, threatening, or abusive messages;
      • To protect against misuse or unauthorized use of the website; or
      • During emergencies, such as when Firefly believes someone’s physical safety is at risk.

Your Choices

Firefly offers choices about the types of information you receive from Firefly. If you prefer not to receive communications from Firefly or if you prefer to receive them less frequently, please contact Firefly at the address shown above.

You may ask to review, revise, correct or update any of your personal information by contacting Firefly at the address above. You may also request changes in your email preferences, such as letting Firefly know that you do not wish to receive further email communications from Firefly or if you wish to have your personal information removed from its email mailing list. You may contact Firefly with regard to these matters at the address shown above.

Please be sure to provide your exact name and address so that Firefly can be sure to identify you correctly. Because mailings are planned in advance, it may take several weeks for your request to become effective. If, due to human error, you continue to receive unwanted communications, please contact Firefly again and it will make every effort to correct the situation.

Email Use

When you provide Firefly with your email address, it may send you emails necessary to respond to a request. Your email address will be used only to respond to your request and will not be shared with any third parties. Instructions for unsubscribing from receiving future emails (opting-out) are included in every email containing promotional material.


It is Firefly’s intent to protect against the loss, misuse or alteration of information that it has collected from you. Firefly employs reasonable security measures to protect the security of the information you submit. When you request services or create an account on its website, your access to that account is password protected so that only you can access it. Firefly maintains the data you provide in a secure database.

Policy Changes

If Firefly makes changes to any terms or conditions of its Privacy Policy, the changes will be posted on this portion of the website so that you will always know what information is collected, how it might be used, to whom it may be disclosed and what choices you have. Please be sure to check this page each time you visit the website. Your continued use of this website following any posted changes to these terms will mean that you have accepted those changes.

Questions or Comments?

For questions, comments or assistance, you are invited to contact Firefly at its address at the beginning of this Policy or above, or by calling us toll free at (877) 963-3534.